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Reimagining Marketing with Digital Transformation

Reimagining Marketing with Digital Transformation

by Atshiila Frayaska Harryadi | Jan 1, 2021 | Study Insight

On the innovations in marketing, changes in customer behavior, and the rise of micro-entrepreneurs during the pandemic. The first article in a series of visionary conversations between professionals. Ferdi Anggriawan works full-time as the Head of Digital Marketing in...
Bias in Decision Making: Speed vs Accuracy

Bias in Decision Making: Speed vs Accuracy

by Atshiila Frayaska Harryadi | Dec 22, 2020 | Study Insight

How do cognitive-behavioural theories explain how we make decisions? Speed in decision making can make or break an organization in today’s wildly dynamic business environment. Corporate leaders and project managers need to make decisions quickly and commit to...
Understanding Different Ethnic Cultures in Indonesia and How They Do Business: Part III

Understanding Different Ethnic Cultures in Indonesia and How They Do Business: Part III

by Atshiila Frayaska Harryadi | Dec 17, 2020 | Study Insight

Part III: The Buginese and Butonese. Source: Lukisan Makassar Blogspot Home to over 1,300 ethnic groups, international companies might notice differences when conducting business in different parts of Indonesia. While the country possesses a certain national culture,...
Understanding Different Ethnic Cultures in Indonesia and How They Do Business: Part II

Understanding Different Ethnic Cultures in Indonesia and How They Do Business: Part II

by Atshiila Frayaska Harryadi | Dec 17, 2020 | Study Insight

Part II: The Bataknese, Minangnese and Chinese-Indonesians. Source: Art Museum Lata Mahosadhi Indonesia is home to over 1,300 ethnic groups. Despite its long historical contact with foreigners, Indonesians remain as “island people” who keep their traditional cultures....
Understanding Different Ethnic Cultures in Indonesia and How They Do Business

Understanding Different Ethnic Cultures in Indonesia and How They Do Business

by Atshiila Frayaska Harryadi | Dec 17, 2020 | Study Insight

Part I: The Javanese, Sundanese and Balinese Source: Wikipedia Commons In our article, “A Foreign Business Deal in Indonesia”, we have established that Indonesia has a collectivist, face-saving and hierarchical national culture. The country, however, is also...
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